Mads Claussen(DEN)

Mads Claussen is a Danish coach who has led swimmers all the way to the Olympics. 

But even at the height of his career, he found himself burnt out, unable to truly enjoy his success. Feeling drained and disconnected, he turned to coaching principles to find a new path. Embracing the C.O.A.C.H. Model—centered on Communication, Order, Activities, Control, and Helper

Mads rediscovered his love for coaching and life. Now, he inspires others by showing that when you take care of yourself, you can achieve greatness and truly enjoy the journey with your athletes.

Mads will have two presentations – one at Competitive Swimming and one at both Competitive Swimming and Diving.

Efficient communication 

Communication is key to being a great swimming coach, and at practice, the windows to communicate are often very short. To make the most of these moments, adapt your instructions to each swimmer’s needs—some thrive on detailed explanations, while others prefer a simple, big-picture approach. Observing how athletes respond can help you adjust for maximum clarity. 

Using simple and efficient communication tools can elevate your coaching. Clear, concise language and focused feedback allow swimmers to understand and act immediately.

The C.O.A.C.H Model (this presentation will be for both competitive and diving)

Way too many coaches spend their life taking care of everyone else. But how can you take care of yourself?

The C.O.A.C.H. Model—Communication, Order, Activities, Control, and Helper—offers a transformative approach to balance this dynamic. 

By embracing these principles, you can enhance your coaching effectiveness while prioritising self-care. Start to explore how nurturing yourself can lead to greater success for both you and your athletes.